Common Martech
Problems
Either there’s no headcount or you won’t be growing it any time soon.
Strategic operations projects get delayed while mosquito tasks buzz in your ear every day.
Your most important prospect, customer and product data is fragmented across different systems and different teams.
You can’t make informed strategic decisions.
Flying blind is no way to scale your business.
You need an experienced leader who can identify the gaps and create predictability in your business.
Advising
Starts at $5k / month
Best for companies with a marketing team that can execute day to day but need strategy, guidance and training to take them to the next level of growth.
Consulting
& Execution
Starts at $7k / month
Best for companies with a smaller marketing team that need guidance and expert hands on their platforms to build, launch and optimize their day to day.
Marketing Operations Assessment
Starts at $2k / project
Get an expert perspective on your marketing tech stack and processes with a full assessment. You'll get quick wins, ideas and strategy from someone who’s been in your shoes and stays ahead of common pitfalls.
After years in-house fixing chaotic martech stacks, I’ve gone solo to bring my expertise to more teams. Now, I spend my time on high-touch consulting projects — optimizing systems and building playbooks that make marketing work better, faster, and smarter.
My current focus? Helping startups avoid costly mistakes by doing it right the first time. I’d love to do the same for you.
one
Stop guessing what's wrong with your marketing technology. I'll uncover what's working, what's not and what's missing from your stack.
During this phase, I'll:
Evaluate your existing marketing technology infrastructure
Identify gaps, redundancies, and integration issues
Assess your data quality and reporting capabilities
Analyze workflow efficiency and automation opportunities
Review your tech spend and ROI potential
two
Get a data-informed plan that aligns your marketing operations with your revenue goals.
Your roadmap will include:
Prioritized recommendations based on impact and effort
Clear timeline for implementations and optimizations
Resource requirements and budget considerations
Risk mitigation strategies
Quick wins for immediate value
three
This is where the real transformation happens. I'll architect and build the marketing operations infrastructure you need to reach your goals.
During implementation, I'll:
Configure and optimize your marketing automation platforms
Build scalable workflows and processes
Establish reliable data architecture
Create automated reporting dashboards
Set up integration points between systems
Implement quality control measures
four
Your team needs more than just great systems — they need the knowledge and confidence to use them. I'll create comprehensive documentation and provide hands-on training to empower your people.
This final stage delivers:
Detailed system documentation and process guides
Custom training materials for your team
Standard operating procedures (SOPs)
Troubleshooting guides and best practices
Knowledge transfer sessions
Ongoing support recommendations
